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Enormous Omelet Sandwich
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Everything about The Enormous Omelet Sandwich totally explained

The Enormous Omelet Sandwich is a breakfast sandwich sold by the fast-food restaurant chain Burger King. It is one of their late teen to young adult male oriented products. It was the first new product launched under the auspices of then CEO Greg Brenneman, and helped boost Burger King breakfast sales by 20%. The Meat'normous Omelet Sandwich was introduced in May of the same year. Shortly after its introduction, comparisons to the fictional "Good Morning Burger" breakfast sandwich, shown in the Simpsons episode Bart's Friend Falls in Love, that had been intended as an exaggerated product that couldn't actually come to pass in real life.
   Because of it large serving size and high fat and caloric content, the sandwich garnered large amounts of negative press when first sold. The negative press was compounded when BK began selling the companion Meat'normous sandwich.

Advertising

Burger King again used the viral marketing ads featuring the "Creepy King", who presented the product to unsuspecting consumers in unexpected places such as their own bedroom or in their front yards. It was promoted with the slogan "Wake up to a mouthful of breakfast with the Enormous Omelet Sandwich." The television advertisements described the sandwich like this:
Two slices of melted, American cheese, two fluffy eggs stuffed with three crispy strips of bacon, and a sizzling sausage patty, piled high on a toasted bun. The Enormous Omelet Sandwich from BURGER KING. So big, breakfast will never be the same.
The tag line for the meat'normous was similar:
Meat upon meat, upon meat… Wake up to a mouthful of breakfast with the Meat’normous Omelet Sandwich. Two slices of melted American Cheese, two fluffy eggs, three crispy strips of bacon, two sizzling sausage patties and two slices of ham, piled high on a toasted bun. The Meat’normous Omelet Sandwich from Burger King. So big, breakfast will never be the same.

Naming and trademarks

Burger King currently doesn't have any trademarks on the name Enormous Omelet Sandwich or its variants in the US and Canada.

Further Information

Get more info on 'Enormous Omelet Sandwich'.


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This article contains text from the Wikipedia article Enormous Omelet Sandwich (History) and is released under the GFDL | RSS Version